Logo design - Part 3

This is my final logo I have created for my website and business cards and my website and other forms of documents or sites for my business.

This logo originally started out as a photograph of one of my ink drawings.

When I put the image into photoshop I first edited away the body/legs and then took the erasing tool and slowly took away the splatters and drips from outside the outline of the elephant head. By doing this I have de cluttered the image and made

it slightly more suitable for a logo design.

Next I took the eraser tool again and made it so there was only the outline of the elephant head as well as a few small lines for details, this gave a more simplistic look to the logo.

I did back track a bit with editing. I ended up re-shape the trunk a bit too suit the style of the illustration itself. When editing this for I did come across a few issues when it came to cleaning up the edges and making the layers work the way I wanted them too, the problems started when i was working with the erasing tool around the bottom edges of the trunk and them trying to re-draw a new type of shape for the trunk.

The next part of creating my logo was too incorporate text with the image, first I tried to place the text between the bottom of the ear and the end of the trunk this seemed to sit nicely, but I wanted to experiment with placing so this wasn't my final design yet.

I chose to use a light grey colour for the font as well as making the opacity a little more transparent than normal, I also chose to use a very generic font so that would work against the sketchy look of the image used in the logo.

I chose too use a decent size font too make sure that the image of the logo would not over power the text.

Another option for text was too have it along the bottom but too the right hand side of there image coming from the trunk area, but this took up too much space and made the logo a funny shape and have too much white area around it.

I kept with the sae font and colour as well as the same opacity but the positioning was different, as well as having one straight line of text rather than two lines of text.

This positioning of the text is also too difficult for the eye to follow where as the first design suits the way in which the human eye views things better.

Another part of my logo that changed was the name of my business, this changed through out my entier work with the business. The original name was: Jade VI Creative (VI being short for violet which is my middle name). Unfortunately this did not work as people were reading the VI as if it was the roman numeral for 6 rather than its original intention so the new name for my business has incorporated the first initials for my middle and last name: Jade VR Creative, this works better as a business name as it doesn't confuse the viewer especially since my full name is in my about on the website.

#photoshop #logo #design #website #illustration