Morag McDonald - Lecture 2

Started by talking about sample packets and different places to get postcards and all sorts of printed badges, magnets etc.

Things to think of when working out which company to print with:

Quality, Colour, Different Media.

We looked how the company show's their sample packs, some have little presents of sweets with the package, others are presented in a very professional and selected way, some have a range of different ideas other than business cards, like magnets and badges, and some others are simply an envelope with just 3 small sample cards in it.

The sample packs we had to look at were from:

Moo

Solo Printing - 1000 double sided silk 300gsm £30

1000 double sided pulp 380gsm £41

Face Media

We also looked at SEO also known as, Search Engine Optimisation, it gets your found through Google, but you have to have text on your pages so that Google has something to hold on to when working with the SEO. To set the SEO all I have to do is hover over the setting symbol near the page title and the 'Pages SEO' will come up, this is where you can set the SEO and be able to be found on Google. With the page description for the Google search it is a limited amount of characters shown, which are 50 - 160.

With the SEO it is important to have two types of tags a H1 tag and a H2 tag the H1 tag is for your page title tag (Site Title). The H2 tag is for the subtitles (Page Title). When using the H tags, try to use both to become higher on the search engines, when people search for your website. As well as having H tags, each page needs to have their own H1 and H2 tags or else pages will be over looked. To work with the H tags on my website editor all I have to do is double click on the title and it will come up. When being searched in search engines there are two ways of being found , one way is the title which is situated at the top of the search and then the description which is situated below when searched. Once everything is done it is best to keep the site updated at least Once a Month.

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